Artex was approached by CASEOLOGY, an electronics case provider, to make a thirty second television and internet spot. The goal of the ad was to show consumers that cell phone cases can be fashion accessories, like handbags or jewelry. The client also requested that we show over 50 varieties of cases and accessories from their catalog, as well as show natural captured moments throughout the day. Entertainment and production values were paramount. Primary audience was the internet- which necessitates engagement or consumers click through.