Celebrity Cruises is laughing a new class of ships: the EDGE class. Artex was asked to make a prolific and beautiful launch video to announce this revolutionary new class of cruise ship. The only catch: the ships aren’t done yet. We were tasked with cinematic 3d renders of what the ship would look like, with a cinematic flair. The feel was going to be more like the Netflix show Chef’s Table rather than a typical infomercial style. To add to the complexity, the shipyard is located in St. Nazaire, France, and the designer was based in London. Interviews form some of the top architects and designers would be included, including Kelly Hoppen (Dragons Den, BBC) and Tom Wright (designer of the iconic Burj al Arab skyscraper). And the kicker? It had to be a 10 minute long video with less than six weeks for post production, including booking and shooting celebrity designer Nate Berkus out of state.