When Airbnb hit the market, their goal was to make you feel at home anywhere in the world you were. They weren’t just selling a place to stay – they were selling an experience that put you at the center of your destination’s culture.
But at first, not everyone was so comfortable with the idea of renting out a stranger’s home, so Airbnb made that pill a bit easier to swallow by putting out a brand video in 2012 that explained the concept to the world.
As they grew in popularity, Airbnb wished to expand their explainer video to new markets and a variety of different cultures. They turned to our Los Angeles-based video production company to execute a brand video for the Mexican market.