Celebrity Cruises has established itself as a premier cruising option for vacationers worldwide. And for their first brand new ship in nearly ten years, they were keen on disrupting the industry as we know it. With Celebrity Edge, the brand hoped to usher in a new era of luxury cruising via technological advancements and amenities found in swanky boutique hotels, providing an onboard encounter that would match the destination itself.
Celebrity turned to our Los Angeles-based video production company to help tell their story.
They sought a sophisticated and remarkable video campaign that aligned with the ship’s marvels to help drump up hype and anticipation for the Celebrity Edge in the 24-months leading up to its launch. The goal of the campaign would be to land pre-bookings and leave the media wanting more.