LED strip lighting is quickly picking up steam and the brand Govee is at the forefront, thanks to their innovative technology such as RGBIC, which gives users the ability to control each individual bulb on a strip.
Govee asked our video production company to produce a pre-roll specific campaign, focused on how a user’s personality can shine through these fully customizable lights.
A pre-roll and social media campaign can be complicated, as you have to nail the right mix of being attention-grabbing while providing enough product detail to drive sales for the brand.
And the kicker? You have about three seconds to do this. The general rule of thumb is that if the audience isn’t hooked three seconds in, they’re going to click through onto the next thing.
Knowing all this, our goal was to create a campaign that was really fun to watch, using a mix of bold visuals and upbeat, energetic music. Product-wise, we wanted the user to get that there’s a connection between their personality and the LED lights they choose to light up their rooms.
The characters in our spots have obvious passions and tastes, meant to evoke the idea that just like you can choose your particular clothes and designs, LED lights can also style your life.