When you hear ‘Hard Rock’, it’s highly likely you equate the brand with music. Whether at their cafe, or at a casino, or one of their resorts, they strive to achieve an image based on music and the lifestyle that comes with it. It’s clear when you look at the huge guitars that are synonymous with their branding or the amazing collection of memorabilia they have displayed in all their locations.
When Hard Rock wanted to overhaul some of their properties in the United States, that included a billion-dollar project to construct a giant, globally-recognized glass guitar on their resort in Hollywood, Florida.
To sell something this massive, Hard Rock wanted a powerhouse video production company.
Artex was the choice, alongside Redline Media, to deliver a campaign that truly told the story of the rockstar lifestyle, which is the life a guest can expect to live at any Hard Rock property.