In the US, having a big lawn is a source of contentment – until it comes time to mow that lawn. But ask anyone in Sweden or Europe how they feel about their lawn, and you will not find that mutual feeling of burden.
Why? Likely due to the really popular Automower products by Husqvarna. Essentially, the Automower is a robot that will mow your lawn for you (kind of how a Roomba cleans your floors for you). Their innovative intelligence technology lets them sense when your lawn needs tending and they’ll automatically depart their stations to go take care of the lawn.
We collaborated with agency of record for Husqvarna, House DDB, on a commercial to launch the Automower in North America.