Human Resources (HR) leaders have a straightforward task: fill open roles with the right candidates. So often, those ‘right candidates’ get treated as quotas to fulfill rather than individual human beings. Ultimate Software (now UKG) wanted to change that.
As our long-term partners and clients, Ultimate Software turned to us to produce a 30-second national commercial that shared their view on HR: employees are human beings and should be treated as such.
As their Los-Angeles based video and commercial production company, we set out to help Ultimate Software deliver their value proposition as the platform for HR teams who put humans first. Our goal was to appeal to the humanistic approach of HR leaders at big and established organizations.